Interactive with you audience
First you design your presentation so that your audience can respond to what you have said and provide feedback on it. This would be called Interactive Media because there is an interaction between you the designer and the reader or listener. It becomes more effective than straight media because you know what your audience response is almost immediately. When you know how you target audience is reacting to your message it is easy to make changes so as to get the point across that you are trying to make. If you just put a message out and no one responds.
